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Sudipta Ghosh, Partner – Supply Chain Transformation, and Leader – Data and Analytics and Nitin Soundale, Partner – Supply Chain Transformation from PwC India discuss the challenges posed by the increasing complexity of supply chains and the importance of end-to-end visibility for making quick and agile decisions.

They introduce the concept of a supply chain control tower which has four pillars – visibility, exceptions, integration, and automation to add flexibility and resilience to the supply chain process. The components that enable tech-enabled solutions are nudges and scenario capabilities. The establishment of a supply chain control tower is an ongoing journey and requires continuous refinement and optimization, making step-by-step improvements for organizations to undertake to sustain this initiative and add value to their business.