Justin Kosmides from Vela Bikes and Bryan Fournier from WOW Sports describe what it takes for small manufacturers to bring their work back to the USA. Rob Handfield from North Carolina State University and Chris Rothlein from Bryant University add their insights to the discussion.

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Procurement teams are under pressure, facing ever-evolving supply chain risks. From macro-economic issues to regulatory change and pressure from investors and consumers, understanding risk exposure and building supply chain resilience can be a challenge.

In this practical webinar you will learn how to build the foundations of a resilient supply chain – and most importantly, what role the right data plays.

If you want to ensure you have a handle on supply chain risk and how to weather future pressures, don’t miss this webinar. Experts from BOSCH and Dun & Bradstreet will give you insights into:

• The measures BOSCH has taken over the last three years to make its supply chain more resilient – including the challenges they faced and lessons learned
• How visibility into supplier risk, including Environmental, Social and Governance (ESG) performance can strengthen long-term resilience
• How data and technology can underpin efforts to increase resilience and provide the information needed to take action

Your Hosts:
Dr. Thomas Schulte - Senior VP, Head of Governance, Supply Chain Management and Purchasing, BOSCH. Over the last 20 years, Dr. Schulte has held various operative and strategic roles within research, supply chain and purchasing in different regions and business divisions. Based upon his profound and vast experience, he has shaped Bosch Supply Chain Management Purchasing since 2019 - implementing award winning approaches for supply chain sustainability and focusing on functional excellence, meeting regulatory requirements, and building resilient supply chains.

Stuart Swindell - Third-Party Risk and Compliance Product and Strategy Director, Dun & Bradstreet. Stuart heads up the Third-Party Risk and Compliance product stream at Dun & Bradstreet. He helps to bridge the gap between customer needs and technology, to improve Dun & Bradstreet's offerings and deliver valuable new solutions that aid better decision-making and risk mitigation.

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It took seven years for Tim Cook to visit India again after traveling to the fast-growing country in 2016. Last April, the Apple CEO visited New Delhi and Mumbai to open two flagship stores, one in each city.

"Apple CEO Tim Cook actually traveled to India earlier this year to be in attendance for the opening of those two stores out in India, largely because of the massive opportunity that he sees out in India," said Angelo Zino, a senior analyst at CFRA Research. "In many respects, we are believers that India is going to represent a similar opportunity to China, and they also kind of represent very similar markets in nature."

Apple has been manufacturing older models of iPhones in India since 2017. In 2022, Apple began making the iPhone 14 in India, which was seen as a big shift in its manufacturing strategy. That year, about 3.5% of the world's iPhones were made in India. Apple eventually wants to manufacture 25% of the world's iPhones there.

"The major factor behind Apple's decision to diversify their production was they saw the impact of some of these disruptions in China that had to do with their Covid zero policy and a recognition of how vulnerable they were if they didn't have kind of a broader supply base, " said Willy Shih, Professor of Management Practice at Harvard Business School. "Without that broader supply base, they had production shortfalls which impacted their sales, which they might not have suffered as much had they had multiple sources."

Moving more iPhone manufacturing from China to India sounds like a good idea on paper. In the real world, it's plagued with serious challenges — finding talent, building out infrastructure and navigating a patchwork of regulations. Apple declined to CNBC's request for comment.

Watch the video above to find out why Apple is betting on India and the challenges it faces as it slowly shifts its manufacturing base from China to India.

Chapters:
00:00 — Introduction
01:22 — The iPhone economy
02:30 — Apple’s shift from China to India
05:40 — The Indian smartphone market
07:25 — What’s next?

Produced and Edited by: Anuz Thapa
Animation: Midnight Snacks
Supervising Producer: Jeff Morganteen
Additional Footage: Getty Images, Apple, Narendra Modi

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Why Apple Is Betting Big On Making iPhones In India

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