Banner

From Billion-Dollar Failures to “F1 Supercar” Potential

An Opinion Piece on SAP’s Role in Supply Chain

I still remember the first time I heard about a major enterprise resource planning (ERP) platform collapsing under its own weight. It was an early morning coffee conversation with a friend who was lamenting a chaotic SAP implementation at her logistics firm. Fast-forward to today, and I’ve seen no shortage of similar stories: DHL Global Forwarding’s massive losses, Lidl’s half-billion-euro project fiasco, Panalpina’s $100 million debacle, and more. The question that keeps surfacing is: Why do these colossal projects fail so spectacularly?

In many boardrooms, SAP is synonymous with enterprise-level reliability. “No one ever got fired for choosing SAP,” the old adage goes, reflecting the brand’s stature in finance and ERP circles. Yet multiple executives, project managers, and supply chain professionals are sharing experiences that paint a very different reality—one rife with cost overruns, missed deadlines, stock inconsistencies, and, in some cases, entire projects abandoned at an eye-watering expense.

In this extended opinion piece, I’ll piece together the perspectives voiced from a recent LinkedIn post from Anthony Miller about SAP’s fitness for modern supply chains. The discussion ranges from blame placed on consultants, to complexities inherent in trying to use a “finance-first” tool in a dynamic supply chain environment, to the harsh truth that this isn’t a problem limited to SAP alone. Let’s dive in.


1. The Billion-Dollar Elephant in the Room: Big SAP Failures

DHL Global Forwarding and the Billion-Dollar Question
One of the most talked-about examples is DHL Global Forwarding, which officially disclosed losses around $370 million for an SAP-based system. Insiders, however, whisper that the real figure could soar past €1 billion. That discrepancy alone suggests a cloak-and-dagger world of lawsuits and hush-hush consulting contracts, leaving bystanders to wonder: “How can so much money be sunk into something that doesn’t work?”

Key Takeaway: Large-scale ERP or TMS (Transportation Management System) overhauls can turn into a money pit when the platform’s complexity collides with legacy processes. In DHL’s case, frequent mentions of IBM as an implementation partner point to one frequent scapegoat: “the big consulting firm.” Yet, it’s never that simple. As many commentators note, the responsibility often spans clients, integrators, and the software vendor alike.

Lidl’s Half-Billion Euro Meltdown
German retailer Lidl is another cautionary tale, having reportedly abandoned its SAP project after sinking €500 million into it. According to some who followed the ordeal closely, the fundamental problem was that Lidl’s processes didn’t align with SAP’s recommended “best practices.” The retailer tried to customize the system to its exact specifications—something that’s notoriously difficult with a solution deeply rooted in finance modules.

Key Takeaway: An ERP like SAP often demands you change your processes to fit a pre-defined model, rather than letting you continue business as usual. If your company’s competitive advantage lies in how your supply chain is uniquely run, forcing it to conform to a rigid system can diminish that edge—or result in a fiasco if you refuse to bend.

Panalpina, SPAR, and Others
Panalpina lost over $100 million before finally pulling the plug on SAP. SPAR International claimed losses of $109 million in sales directly attributed to their SAP implementation. Even Asda discovered a jarring $25.5 million difference in stock levels between its new SAP ERP and a Manhattan Associates warehouse management system (WMS). Meanwhile, GiFi needed financial aid after an SAP project crippled the once-healthy business.

Key Takeaway: These are not isolated incidents. While each story has unique nuances, collectively they highlight the inherent risk of large ERP transformations, especially in supply chain and logistics, where adaptability, speed, and data integration are critical.


2. It’s Not Just SAP: The Complexity of Enterprise Software

A Broader Trend of ERP Failures
Several commenters, like Grant Sernick and Eric Bodelson, argue that these failures aren’t exclusive to SAP. Oracle, homegrown ERPs, or any large-scale monolithic software can stumble if the organization fails to adapt processes, or if the chosen solution doesn’t align with real-world workflows.

“I’ve seen these fiascos in Oracle and homegrown solutions too,” one commenter notes.
“It’s rarely just the software,” says another. “It’s the combination of unrealistic expectations, poor project management, and massive customizations.”

The Silver Bullet Syndrome
One of the biggest pitfalls is treating enterprise software like a silver bullet—something that will magically fix all operational woes. A recurring theme: It’s not the tool itself that’s flawed; it’s how the tool is wielded. As one supply chain leader puts it, “Technology alone can’t fix what is essentially a human, process, and data problem.”


3. Supply Chain vs. Finance: A Tug-of-War

SAP as the “F1 Supercar”
Charles Howe
, a global logistics leader, colorfully described SAP as an “F1 supercar,” a top-tier vehicle requiring specialized maintenance, skilled drivers, and a certain environment to thrive. But who needs an F1 car if you’re just cruising around a city with potholes and narrow lanes? If your business lacks the scale or the well-oiled processes of a Fortune 50, an SAP implementation might be more trouble than it’s worth—especially in supply chain, where you often need swift responsiveness and specialized features.

The CFO’s Perspective
Companies often choose SAP because CFOs value a robust finance module. SAP’s stronghold is in delivering tight control over finance, accounting, and compliance. However, supply chain teams lament that their needs are frequently overshadowed. In large organizations, the decision to deploy SAP for everything (including TMS, WMS, and supply chain planning) can come from finance and IT, not from the operational teams who will use it every day.

Result: The friction created by pushing a finance-oriented system into a dynamic supply chain environment can lead to massive headaches, from incorrect stock levels to manual data entry workarounds that undermine the point of automation.


4. The Role of Consultants and Integrators

xIBM or xAnySI: The Usual Suspects
Several comments single out IBM (or other “big SIs,” which stands for systems integrators) as a “main reason” for these colossal failures. The argument goes: large consulting outfits promise the moon to keep the contract going, customizing an already complex ERP to the point of bloating. Some are also accused of continuing the project long after it’s clear the chosen approach isn’t viable.

Anthony Miller, the original poster, references the experience at MillerCoors as an example of how the “wrong” consulting partner can derail an entire project. Another commenter, Abhishek Yadav, points out that sometimes there isn’t even a functional requirements document (FRD) in place, making it impossible to track what’s actually needed versus what’s being delivered.

“Infinite Customizations”
Many integrators will tailor the system to do anything and everything the client wants, rather than guiding them toward standard processes or solutions better suited for supply chain. But as customization balloons, the project becomes unwieldy, prone to cost overruns and schedule slips.

“Don’t blame the tool alone,” counters David Suh. “It’s the tool developers and users.” Indeed, sometimes the client’s business rules are so complicated—or so poorly documented—that any software would struggle.


5. Why Do Executives Keep Choosing SAP?

“Nobody Gets Fired for Buying SAP”
Organizations often follow Gartner reports and trust the brand recognition of SAP. In many circles, selecting SAP is seen as the safe choice—particularly for finance and HR modules. If the project fails, blame tends to shift to integrators, change management, or organizational resistance. Rarely does an executive’s career suffer for choosing a widely recognized industry leader.

All-in-One Sales Pitch
SAP is frequently sold as an all-in-one solution that can handle everything from the general ledger to advanced supply chain planning. This appeals to executive teams wanting “one system to rule them all.” However, as multiple commenters point out, “No single system can rule the entire supply chain from end to end without significant customizations.”

Consultant & Vendor Influence
Large consultancies make a fortune from multi-year SAP implementations. They have a vested interest in pushing these projects forward, even when it becomes clear that specialized solutions might serve the company better.

Commenter: “Accenture, EY – they aren’t unbiased in this. They end up providing staff for implementations and beyond.”


6. The Case for Specialist Supply Chain Solutions

CargoWise as the Heir to the Throne?
The post mentions how DHL and Panalpina ended up on CargoWise after abandoning SAP. CargoWise is a specialized TMS (and more) specifically built for freight forwarding. While it’s not perfect—and some call it “dated” with “performance issues”—it remains a major player for those in logistics.

Other “Best-of-Breed” Tools
Commenters suggest using specialized solutions that can integrate seamlessly into an ERP. For instance Manhattan Associates for WMS, Blue Yonder (JDA) for supply chain planning, HighJump (Korber) or Infor for warehouse management, or FourKites or Project44 for real-time visibility

    In these scenarios, SAP remains in the background for finance, HR, and other enterprise functions. The supply chain data is fed back into SAP but handled operationally by a system built from the ground up for logistics challenges.

    Key Question: Is an integrated suite better, or is a “best-of-breed” approach more practical? The consensus among supply chain professionals is that specialized solutions tend to do a better job—provided you manage integration carefully.


    7. Debunking the “User Error” Narrative

    Blaming the Customer
    Some SAP defenders claim that the problem lies with “user error,” referencing the idea that if you don’t adapt your business processes to the standard, your project will fail. However, this often translates to an ultimatum: “Use SAP the way it’s designed, or suffer.”

    Anthony Miller counters that when entire supply chain teams are forced to do manual data entry or keep shadow spreadsheets, the software is failing them, not the other way around. Lidl is the prime example: they refused to alter their inventory valuation approach to match SAP, leading to a fiasco.

    Key Reflection: If your company thrives on a unique process that differentiates you in the market, is conforming to a rigid ERP really the best path?


    8. Can SAP Work for Supply Chain?

    Yes – Under Certain Conditions
    Stephan Kolassa, a data science expert at SAP Switzerland, chimes in that many “productive and happy” retail customers exist. Others mention that some of the world’s largest firms do run partial or hybrid SAP solutions successfully. It can excel where processes are standardized, volumes are large, and the business invests heavily in specialized teams to manage the complexities.

    Charles Howe says it best: “SAP is an F1 supercar. Make sure you need such a vehicle in your supply chain—and maintain it like one.”

    The Real-World Trade-Off
    Even if SAP can be tuned to support supply chain operations effectively, is it worth the time and resources? If you’re ready to invest in the “F1-level” upkeep—meaning you have the right consultants, the right budget, the right executive buy-in, and you’re willing to bend processes to match the system—SAP can run smoothly. But for many mid-sized companies, or even large ones with specialized logistics needs, that might be overkill or, worse, a recipe for disaster.


    9. The Human Factor: Change Management and Leadership

    Organizational Readiness
    Many of these disasters trace back to a failure in change management. Rolling out a new ERP or TMS can’t be done in a vacuum. It requires thorough documentation, training, clear communication of roles, and acceptance that standard processes may require re-engineering.

    Abhishek Yadav highlights the importance of having a functional requirements document (FRD). Without it, endless loops of confusion ensue. Another commenter adds that “tribal knowledge” kills many ERP projects, as employees hold key process details in their heads rather than in official documents.

    Accountability
    Tom Goodwin
    remarks how surprising it is that more stakeholders aren’t held accountable for repeated missteps. Indeed, if executives keep signing off on mammoth budgets for an ERP solution that’s known to fail in certain contexts, is that not a leadership issue?


    10. Should SAP Quit Advertising Supply Chain Solutions?

    The Billion-Dollar Reasons
    The original post cheekily suggests that SAP should stop marketing itself as a supply chain solution, citing the billions lost. It’s a provocative statement that resonates with industry insiders who’ve witnessed repeated breakdowns. Yet SAP remains a top-tier vendor, thanks to its robust financial modules and global footprint.

    The Integrated Future?
    Despite the cynicism, there’s a growing recognition that supply chains require specialized technology. Perhaps the best path forward is for SAP to focus on finance, HR, and corporate planning, while forming deeper, more transparent partnerships with specialized supply chain vendors. Seamless integration could deliver the best of both worlds—but that calls for a radical shift in how SAP approaches sales, marketing, and development.


    11. Lessons for the C-Suite

    > Know Your Business Requirements: Before selecting any ERP, thoroughly document your business processes, especially the quirks that set you apart. If your unique approach is key to your differentiation, adopting an out-of-the-box system might erode your competitive advantage.
    > Don’t Underestimate Change Management: The bigger the project, the more you need formal processes for training, documentation, and organizational buy-in. A high-level executive champion is critical for resolving conflicts and ensuring that the project doesn’t lose momentum.
    > Evaluate Specialized Solutions: If you’re in freight forwarding, logistics, or a similarly specialized sector, be wary of generic, finance-focused ERPs. Evaluate TMS and WMS solutions designed for your industry. Don’t let a single vendor or consultant push you into a corner.
    > Demand Transparency from Consultants: If an integrator promises endless customizations, ask for cost-benefit analyses. Are you customizing for genuine business value, or just to replicate existing inefficiencies?
    > Create a Hybrid Tech Ecosystem: The era of a single monolithic system is passing. Modern supply chains need agility and quick data flows. A specialized TMS integrated with a robust ERP for finance may be more efficient than trying to force everything into one system.


    Final Thoughts: A Personal Perspective
    I’ve spent years analyzing supply chain technology, and if there’s one overarching truth, it’s that context matters. SAP might be the perfect solution for a multinational giant with fairly standard processes and deep pockets for consultants. Meanwhile, a nimble logistics player could find SAP stifling or even fatal to their bottom line.

    When entire projects—costing hundreds of millions—collapse, it’s often due to a convergence of factors: over-reliance on brand reputation, lack of clarity about real operational needs, questionable consulting practices, and insufficient executive sponsorship for vital change management. Blaming “the software” alone is too simplistic. But ignoring the repeated patterns of failure in supply chain implementations—particularly with SAP—does no one any favors.

    If you ask me, should SAP simply stop advertising supply chain solutions? Maybe that’s too extreme. But I do think we need more openness about when and where SAP truly excels—and where a specialized approach might be better. Right now, a lot of it remains an “insider secret,” as some commenters pointed out: supply chain professionals keep these horror stories among themselves, while new companies fall into the same trap.


    The conversation triggered by these failed SAP implementations reveals a deeper truth about enterprise technology in the supply chain domain: one size rarely fits all. Whether you see SAP as an F1 supercar or a financial champion clueless in logistics, the stories shared by DHL, Lidl, Panalpina, SPAR, Asda, GiFi, and countless others underscore the massive risks involved in forcing a solution onto complex, sometimes unique, operational models.

    If there’s a silver lining, it’s that these cautionary tales have inspired many in the industry to question assumptions. Companies are starting to look at multi-solution strategies, deeper internal documentation, and more rigorous consultant vetting. For all the negative publicity, I believe the conversation itself is healthy: it pushes us to be more critical, more transparent, and ultimately more effective at leveraging technology to serve real-world supply chain needs.

    Will SAP eventually reinvent itself for supply chain? Possibly. But until then, if you’re in the logistics or supply chain sector, think twice before jumping on the SAP bandwagon simply because it’s familiar and “safe.” As the numbers show – sometimes spectacularly – what seems safe can quickly become the costliest mistake of all.

    Total
    0
    Shares
    5 comments
    1. I think this article is very enlightning! It highlights real issues with SAP and the true cost of its implementation. Companies need to be aware of these risks before blindly trusting big names. Great read!

    2. This post is just another example of negative thinking about SAP. Many businesses have successfully implemented it, so pointing out failures without recognizing successes feels unfair and biased.

    3. It’s informative how the piece covers various angles on SAP’s impact in supply chains. The failure examples are useful lessons, showing that organizations must adapt processes rather than forcing a rigid system.

    4. Honestly, blaming SAP for all these failures is like saying a car crashes because it’s fast. Maybe the drivers are just bad at navigating the road! People need to accept accountability instead of whining.

    5. ‘SAP is an F1 supercar’ – come on! Who wants a race car for grocery shopping? It’s ridiculous to think it can work for every business. It’s like using a sledgehammer to crack a nut, really!

    Leave a Reply

    Your email address will not be published. Required fields are marked *

    Related Posts