High Tech

Why Companies Shouldn’t Write Off India


Asked late last year about the market for Apple Inc. (APPL) products in India, Chief Executive Officer Tim Cook more or less wrote off the huge country. He blamed a “multilayer distribution structure” for making it too hard to reach consumers beyond elites in cities such as Mumbai and Bangalore. Apple (AAPL) would look elsewhere for growth: “In the intermediate term there will be larger opportunities outside there,” Cook said. Today, India — with a middle class the size of the U.S. population — accounts for less than 1 percent of Apple’s global sales. By contrast, Samsung Electronics Co. […]

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Editorial Team

The SupplyChains Magazine editorial team takes great pride in bringing you the best information to help you succeed in your supply chain, logistics or procurement functions. Together, our editors and contributors have more than 50 years of supply chain industry knowledge to share with you.

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